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AI visibility for Nordic retailers, product brands and SaaS companies

Does ChatGPT recommend you, or your competitor?

Laup asks ChatGPT, Gemini, Copilot and Claude the buying questions in your categories, then shows where you are named, who appears instead and which sources the engines expose or retrieve.

The Laup AI Visibility dashboard: share of voice over time against competitors, with the sources AI grounds its answers in

The shift, in numbers

Buyers are already asking AI.
The question is whether you get named.

43%

of consumers use GenAI tools to research brands, products, and recommendations.

Source: BCG, 2026

50%

of consumers intentionally seek AI-powered search for buying decisions.

Source: McKinsey, 2025


Inside AI visibility

AI visibility is won category by category.

A single score hides the decision that matters. Laup shows how each engine answers the buying questions in your categories, who earns the recommendation and which sources the engine exposed.

Illustrative category brief

Robot vacuums

Answers
132
Days
30
Engines
2

The verdict

You hold 19.1% share of voice. The category leader holds 27.4%.

You appeared in 43 answers, with an average first position of 2.6.

Category shelf

Share of voice

  1. 1Retailer A27.4%
  2. 2You19.1%
  3. 3Retailer B16.8%
  4. 4Manufacturer A11.9%
  5. 5Retailer C6.2%

Illustrative data and presentation, shown to demonstrate the product.


The operating loop

Understand what AI says. Influence what shapes it. Connect agents that act and verify.

01

Understand

See AI visibility across every engine and category.

Track where you are named, who appears instead and how answers differ across engines and categories.

02

Influence

Influence what AI chooses.

Use data-driven Actions to write AI-ready content, improve product data, contribute to the sources and communities AI relies on, and create landing pages for the questions that matter.

03

Connect

Connect your AI agents to Laup through MCP.

Analyze your data, surface likely root causes, perform actions and verify whether the result changed.

Free AI readiness check

AI cannot use content it cannot access.

Check how AI reads your content, product data and crawler access.

Read the readiness methodology

Free. 30 seconds. No account needed. Checks are public and may appear below.

Recent public checks

Open a report from a site using the free check.

Your verdict

So, does AI recommend you?

Track how ChatGPT, Gemini, Copilot and Claude answer the buying questions across your categories.

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14 days. No credit card.

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Laup: See whether AI recommends you